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Nations have understood the importance of reliable branding strategies to promote themselves as unique touristic destination. Marketers around the world are now dealing with countries as if they are brands and use different kinds of strategies to promote them. This thesis went through the definition of branding and destination branding; it also discussed the branding process with the emphasis on the Lebanese case. Relying on persuasion theories, mainly Rank’s persuasion model, this thesis has analyzed the TV campaigns done by the Ministry of Tourism in Lebanon to determine their strengths and ...

This thesis aim is defining a new meaning for microprogramming as we know it. Microprogramming was seen from two different views. In commercial applications microprogramming was treated primarily as an emulation tool. This allowed systems such as the IMB system/386 to implement both backward and forward compatibility. In military applications microprograming was considered as a tool for building optimized and fault tolerance control units. Dynamic and user microprogramming are usually used to refer to the same concept. In this thesis we will make a clear distinction between the two terms. User ...

Byblos Bank, in compliance with its policy to expand its activities overseas and especially in the Middle East region, is planning to open the soonest, a branch of the bank in Qatar. Maintaining the highest levels of group safety, the increasing challenge in technology and creating the most suitable nature of offices, are the major concerns of Byblos Bank. Plan, coordinate and execute the opening of Byblos Bank Qatar, and empower it with a secured and group compliant banking system that meets its needs, are crucial for its expansion. The objective of this projects is to provide a smooth opening ...

This study explores techniques used by Lebanese financial managers to evaluate capital budgeting projects. This study investigates whether Lebanese managers use sophisticated and efficient capital budgeting techniques when making their decision to either accept or reject projects. The main hypothesis states that Lebanese managers are using sophisticated and efficient capital budgeting techniques. Data was collected through a questionnaire distributed to 45 Lebanese firms. Only 30 firms were taken into consideration since the other questionnaires were not completed. A frequency analysis was ...