Retail space planning is an accurate and complex process affecting the overall performance of a retail environment. Such task, confronting large retailers consisting of huge malls and hypermarkets, appears infinite in the absence of a complete automated process, starting from the store plan generation, passing by the optimal product assortment and finishing with the product-to-shelf allocation problem. Moreover, the ever-changing factors affecting the retail space planning process, such as merchandising rules, competitive strategies and consumer behavior require continuous follow-up and optimization ...

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Implementation of celebrities in the cosmetic industry Celebrity endorsement in the cosmetic industry has been vastly growing nowadays. This research focuses on the impact of involving a well-known celebrity in advertising campaigns, and the influence it has on consumers' purchase decisions. A correlation relationship will further be explained between the cost of utilizing a celebrity in advertisement, and the effect it has on the sale of the cosmetic brand being endorsed. The analysis of this thesis was computed using a survey distributed upon a sample group of both genders and three different ...

This paper about children’s literature and its translation focuses on translating two short stories from the book لأنها إبتسمت لي entitled Because She Smiled at ME by the author Mirna Dagher from Arabic to English. This thesis is composed of three parts; the first part is the literature review, which discusses the history and development of translation, the role of the translator, and the history and translation of children’s literature. The second part of my thesis includes the source text (ST) and the target text (TT). As for the third part, it is the analysis. This section of the paper consists ...

The explosive growth of wireless as a communication medium offering exciting new business opportunities and demanding that wireless become a new channel of the marketing Communication mix. A study of the technology of the interactive television will be interesting because it helps researchers to understand the contribution of a new information technology for doing business. The aim of this thesis is to gain a better understanding of how companies use interactive television in doing business. I will study the advantages and disadvantages of the interactive television and recommend its implementation ...

Wild edible plants have attracted an increasing interest from researchers as they represent important inexpensive sources of nutrients, minerals, antioxidants and vitamins, as well as natural treatments for diseases. The genus Scorzonera includes about 170 species distributed worldwide, many species of this genus are either consumed as raw vegetables or cooked. In addition to their edible properties, some of the species ha ve been used in traditional medicine for various purposes. Nine species of the genus Scorzonera are found in Lebanon, with one of the nine species, Scorzonera Pheopappa ...

While some film theorists are talking about a presumed death of cinema, others discuss a second golden age for TV. The current study proposes an argument that contemporary television series (as a product of post-modernism) are benefiting from cinema's previous achievements in order to upgrade their quality. To illustrate this idea, selected scenes and episodes from some narrative quality TV series are textually analyzed and compared to film theories of the three main film traditions in cinema's history (classical, modern, and post-modern). The genres of these shows follow the formulaic distinctions ...

The purpose of this research was to investigate the different purchasing clusters at the Lebanese organizational performance. In order to achieve this research objective, two research questions were addressed. (1) How are purchasing functions within Lebanese organizations classified? (2) How do purchasing functions at the Lebanese organizations affect performance outcomes? These research questions have been translated into the following two hypotheses (H1) Purchasing functions within Lebanese Organizations can be classified based on their level of involvement in strategic planning, status in the ...

Purpose - This research attempts to assess the perceived impact communication has on job prospects in Lebanon utilizing the theories of persuasive communication, heuristic-systematic processing, and halo effect. The topic is studied from both the job interviewer and the job interviewee's perspectives, for it focuses on communication during job interviews. Design/methodology/approach - Deductive in nature, this paper uses descriptive and inferential statistical methods. In order to collect data from both parties involved in job interviews, survey questionnaires targeting job interviewees are ...

Among the many schools in Lebanon, there has been a growing trend for some schools to adopt a new type of Baccalaureate in Lebanon-the International Baccalaureate. This phenomena warrants an investigation especially since the educational system in Lebanon already has a Baccalaureate program. In order to be able to better understand the reasons behind the implementation of a foreign baccalaureate like the International baccalaureate, we must first consider the qualifications of each Baccalaureate program. this study sought to detail both the International and Lebanese baccalaureates and then ...