This thesis examined the influence of ‘goodvertising’ campaigns on Lebanese students’ attitudes towards a social issue, specifically women’s empowerment. Goodvertising is a relatively new advertising approach that many brands across the world have started using in their marketing strategies. Studying its influence on individuals can aid in understanding its effectiveness. Although many studies (Amos, Holmes, & Strutton, 2008; Buizjen & Valkenburg, 2003; Deighton, Henderson, & Neslin, 1994; Edquist, Horberry, Hosking, & Johnston, 2011) have been done on the effectiveness of traditional advertisements, ...

Climate change is without any doubt the most critical environmental issue of the twenty first century (Orsato, 2009). Buildings have a huge environmental impact: they generate GHG emissions, consume energy, water, and raw materials. Managers of firms working in the building sector take important decisions by choosing whether to build green or not. The thesis aims to study the effect of firms’ resources and capabilities (R&C) on managers’ environmental perceptions. Also, the effect of these variables on the environmental pro-activeness of firm managers is examined. The study model, designed by ...

Nowadays, the whole world is facing a global climate change due to GHG emissions. Transportation is the second source of air pollution in the world. This thesis is treating the green consumerism within the automotive industry. Specifically, it assesses the factors that influence the willingness of consumers in Lebanon to buy a "green" car in an attempt to reduce air pollution and therefore climate change. This study is an environmental economic study in that it uses a Contingent Valuation Method (CVM) and assesses Willingness to Pay (WTP) of consumers for environmental protection. In addition, ...

Green synthesis of metallic nanoparticles has accumulated an ultimate interest over the last decade due to their distinctive properties that make them applicable in various fields of science and technology. Metal nanoparticles that are synthesized by using plants have emerged as nontoxic and ecofriendly. In the current study, the optimal reaction condition for the synthesis of zero valent iron nanoparticles using Malva extract was developed. For the first time, aqueous extract of Malva parviflora was used as a sustainable source of reducing and capping agents to synthesize zero valent iron ...

Solar Chimney (SC) is a passive design used to enhance natural ventilation and space conditioning in a building, limiting the energy requirement of the building to low operational costs. In Lebanon, high energy consumption of residential buildings is recorded mainly for heating and cooling, marking the highest consumption in the Western Mid Mountain (WMM) climatic zone. Thus, proposing the SC application for limiting this high thermal demand in residential buildings of the WMM zone for both heating and cooling would limit the total energy consumption. SC design has various types (Stand-alone SC ...

Marine observatories based on sensor networks provide continuous ocean monitoring. The design phase of such systems, which is part of the complete development life cycle, is a complex and challenging task. The design difficulties may induce the designers to make architectural design errors during the design phase. This study aims to identify the best design approach that helps sensor networks designers in preventing errors and validating models at an early phase. In addition, it introduces a new environmental constraint that should be taken into consideration when building design models. To ...

The paper presents the study of the iterations of rational fractions, that is, the behavior of z_0,z_1=f(z_0 ),…,z_(n+1)=f(z_n ),… We illustrate the conditions needed for this function to behave as its linear part and prove the existence of Siegel and Cremer points. The study extends to a description of Fatou and Julia sets.

A denial of service (DoS) attack is an attempt by a person or a group of persons to cripple an online service. This can have serious consequences on companies like Amazon and eBay, which rely on their online availability to do business. Many defense mechanisms have been proposed to thwart DoS attacks. One of these defense mechanisms is called hop-count filtering. Although an attacker can forge any field in the IP header, he or she cannot falsify the number of hops an IP packet takes to reach its destination. This hop-count information can be inferred from the time-to-live value in the IP header. ...

Globalization has had a significant impact on all businesses and industries including construction. It reduced distance and time between all points of the world in near real-time which stimulated international projects. Lebanon as well as the Arab Gulf, have always had a culturally mixed societies and always experienced cultural differences due to many reasons. Working with people from different cultures can present a unique set of problems and challenges. The concept of Cultural Intelligence (CQ) looks at the ability of effectively adapting to different cultures. On the surface, it would seem ...

An online survey was conducted to understand how Social Networking Sites such as Facebook can impact Lebanese serious romantic relationships (20-40 years old).196 participants through snowball sampling provided information about their significant other and replied to questions dealing with elements of relationship satisfaction, stage of relationship, Facebook usage, meeting new people, surveillance, and jealousy. ANOVA and independent T-test sample were used to measure whether there is an association between certain Facebook behaviors and feelings on romantic relationships. Referring back to ...