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  • Kizirian, Arpi Samuel (Notre Dame University-Louaize, 2013)
    A consumer behavior is influenced by word-of-mouth, music, advertising and product (availability, price, range, quality, design; its features and benefits it offers; size and packaging that gives information about the product inside). Although the new technology and the viral online media are becoming prevalent, the traditional print media such as newspapers, magazines and billboards are still thriving and still attractive to many people. The study explores understanding of variables such as colors in print ads, consumers' color prefrences, gender, and age among others and discusses how these ...
  • Al Ahmadieh, Sami Zuhair (Notre Dame University-Louaize, 2019-05)
    The objective of this study was to examine the influence of cyberbullying on various coping mechanisms such as drug abuse and depression among a sample of 251 Lebanese students, aged 17 to 31, and are enrolled in universities across the country. Using a quantitative method and guided by the transactional model for stress and coping theory, a link to a survey was electronically sent to the respondents through different social media platforms. Results show that some respondents are aware of the consequences behind cyberbullying, specifically the extreme ones (such as alcohol or drug addiction as ...
  • Aoun, Manal (Notre Dame University-Louaize, 2015)
    The concept of dieting and staying fit has become a worldwide phenomenon affecting not only women in the first world countries but also in Middle Eastern countries such as Lebanon. Women in Lebanon are striving to maintain the ‘ideal’ weight and diet product companies have promoted the concept of staying thin and have linked it to being physically attractive. The purpose of this research is to show how diet product ads and specifically the case of Nestle Fitness Corn Flakes campaign displayed on television in Lebanon, has had different effects on women aged between 25 and 35 years. The research ...
  • Souk, Jana Toufic (Notre Dame University-Louaize, 2021)
    Purpose – The term Brexit, the United Kingdom’s withdrawal from the European Union, is linked with the uncertainty raised due to the ambiguity of the economic relationship to be adopted between the U.K and the EU. This uncertainty is translated directly into a significant fluctuation of the British pound. Therefore, this research highlights the impact of the Brexit referendum on the British pound against the Euro, test the relationship between exchange rate volatility and U.K’s exports to Eurozone countries (Austria, Belgium, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, ...
  • Fikany, Stephanie-Joy (Notre Dame University-Louaize, 2019-07)
    Many students experience anxiety before an assessment: It can either be a normal feeling before any kind of assessment, also called performance anxiety, or it can be due to unpreparedness before an assessment. The flipped classroom methodology was introduced to 20 students enrolled in an English in the workplace course (ENL230) at Notre Dame University in Louaize Lebanon (NDU), for two modules in an attempt to reduce their unpreparedness anxiety before an assigned assessment. The flipped classroom requires students to cover the new material outside of class, and to practice it in class with the ...
  • Tebcharany, Maryse (Notre Dame University-Louaize, 2016)
    “We lived on farms, then we lived in cities, and now were going to live on the internet!” This quote is taken from the Academy Award-winning film The Social Network (Imbd.com, 2010) and can be viewed as a representation of the current trends of our modern society. The rise of Internet usage and new technology is causing the world to move towards digital media which has led to the development and facilitation of blogs. Although the history of blogs is short, they have evolved into a valid and popular medium encouraging debates and allowing individuals to share their interests, provide suggestions, ...
  • Awad, Razan H. (Notre Dame University-Louaize, 2020-05)
    This research project aims to study the effect of glazed balconies on energy consumed on cooling, balcony typologies, and adjacent spaces. The research focuses on the case of seafronts and specifically Saida’s coastal zone: “Corniche El Baher” area. Glazed balconies are a spontaneous chaotic trend that allows users to benefit from and occupy balcony spaces in all seasons. This trend has many impacts on the indoor thermal comfort and energy consumed in the glazed spaces. Drawing upon previous energy consumption research, particularly in the summer months in residential buildings in Lebanon and ...
  • Boutros, Wissam M. (Notre Dame University-Louaize, 2012)
    The main focus of this thesis originates in the idealistic perspective of international affairs, emphasizing not just the states’ interactions but a diversity of domestic and transnational channels, organizations, and individuals. Idealism has held a unique conceptualization of international relations. Depending on the pillars of the global system, it’s interdependent and cooperative structure, and the integrative functionalism of international players. Hence, Idealism promoted the role of individualism, voluntarism and the leaders’ genuine role and impact throughout history, especially on the ...
  • Estephan, Hanady (Notre Dame University-Louaize, 2021-02)
    Purpose: this dissertation aims to detect what leadership style is mostly adopted in the alpha banks in Lebanon and investigates the corresponding impact of the different leadership styles on employee satisfaction. This study shall conclude the leadership style that should be most adopted to reach the highest level of employee satisfaction. Design/methodology/approach: the research approach was specified as a deductive one. Then, the population represented by the chosen sample of 124 bank employees, specifically 62 from each of LGB and Blom bank. In addition, the research strategy was specified ...
  • Majzoub, Marwa Wissam (Notre Dame University-Louaize., 2019-04)
    The following study is conducted about the relationship between youth perception of social movements and their attitude and behavior in May 2018 elections in Lebanon. The aim of the study is to evaluate the exposure to social movements via social and mass media and the attitudes towards current politicians and asses its relation with voting decisions. Research questions of the study included (1) Exposure to Social Movements and Perceptions about Civil Movements and (2) Social Movements Impact on Voting. In order to conduct the study, a quantitative design was applied via questionnaires. This ...
  • Aoun, Elie (Notre Dame University-Louaize, 2017)
    Purpose: This research attempts to analyze the impact of demographic factors and card ownership characteristics of Lebanese people on credit spending, and to investigate how total spending varies with respect to the selected variables. Design/methodology/approach: Deductive and quantitative in nature, this study relies on a sample of 2,169 cardholders over a period of sixteen years (2000-2016), and tests nine research hypotheses relating demographic factors and card owner ship characteristics to total spending per client “TSC”. Findings: The findings show that gender, income, settlement method, ...
  • Aoun, Samer (Notre Dame University-Louaize, 2018)
    Purpose – The purpose of this thesis was to investigate empirically whether sectoral and geographical diversification has an impact on bank performance in the MENA region. Design/methodology/approach – Sprouting from a positivist approach, the study encompassed 35 listed commercial banks from 11 countries in the MENA region during 2009-2015. Multiple regression on a balanced panel was used as the parametrical tool to test the impact of diversification on banks' risk and return in the MENA region. The consolidated sample of banks was divided also into 3 sub-samples to achieve homogeneity. ...
  • Najjar, Elie (Notre Dame University-Louaize, 2019-04)
    In markets that are saturated with competition and rivals, a lot of thought has been brought into introducing the concept of a mascot, which is a cartoon character that reflects a brand or a characteristic of a certain brand. Many mascots have proven to be a powerful marketing tool and have grown brands into becoming more popular. In the Lebanese market, mascots’ presence alongside brands is growing too slowly incorporate most major local and international brands. This comes to question the impact of the use of such marketing tools in affecting the Lebanese market branding strategies. This study ...
  • Mansour Hanna, Hani Elias (Notre Dame University-Louaize, 2023)
    In this study, the researcher evaluated whether the media could influence the public's perception of individuals, stories, or to and create controversy in some cases in our society; and how the media should act to prevent such issues The research methodology used in this study to analyze the effect of media on individuals is comprised of both qualitative and quantitative methods. These methods are used to understand how individuals perceive different complexions and media coverage in court trials. Since vital factors are provided by both qualitative as well as quantitative market research, it ...
  • Abi Farraj, Nermeen (Notre Dame University-Louaize, 2021)
    Purpose – The purpose of this thesis is to assess if natural disasters impact the volatility of 19 property-liability insurers in the United States of America (USA) and 3 stock indices over a 10-year period using GARCH (1,1), IGARCH (1,1), EGARCH (1,1) and GJR-GARCH (1,1). Additionally, we implement the Value at Risk (VaR) and Extreme Value Theory (EVT) method to generate the worst loss over a target horizon that will not be exceeded with a given level of confidence. In this regard, this thesis will be a pioneer in examining the performance of capital markets in a context of unusually high ...
  • Saliba, Karim Khalil (Notre Dame University-Louaize, 2020-02)
    Purpose – This thesis has two objectives. The first one is to test empirically the level of interdependence across major stock markets returns, namely, US, EU, and Asia in terms of return and volatility spillover. The second one is to evaluate the impact of news announcements on their stock market volatility. Design/methodology/approach – To model the volatility of the three above mentioned stock markets we apply a battery of univariate time series models from the GARCH family. Dickey Fuller unit root test is used in order to ensure that the three return series are stationary. The mean equation ...
  • Abi Khalil, Rabih (Notre Dame University-Louaize, 2018-12)
    Purpose – With the growing importance accorded to the subject of Lebanese Emigration, many studies have discussed the impact of the emigrants' contributions to Lebanon on the social and economic levels, notably remittances. Fewer studies have discussed the effect of political instability factors on the flow of these remittances; therefore this thesis will study the impact of several political risk components on expatriates remittances to Lebanon between 1985 and 2016 while taking into consideration other factors in Lebanon and in a host country like deposit interest rate and growth rate. Desi ...
  • Ghaoui, Jessica Melhem (Notre Dame University-Louaize, 2012)
    Contracting overseas construction projects is usually considered a “high risk business”, mostly because of a lack of adequate overseas environmental information and overseas construction experience. Managing risk is one of the primary objectives of firms operating internationally, nevertheless, the treatment of risk and uncertainty in the international management firm vary in their use of those terms and tend to look at particular categories of risk. In recent years, owners and contractors have aggressively pursued international business opportunities and projects, but in the face of the ...
  • Nasr, Maysam A. (Notre Dame University-Louaize, 2019-06)
    Purpose: This study investigates the impact of risk disclosure practices on stock return volatility, market liquidity, and financial performance for insurance companies in UK and Canada before and after IFRS adoption. Design/methodology/approach: The sample is divided into two groups; 14 insurance companies in UK and 12 ones in Canada. Univariate and Multivariate analysis were conducted to examine the impact of risk disclosure practices on stock return volatility, market liquidity, and financial performance for insurance companies before and after the implementation of IFRS with and without ...
  • Chagoury, Victorine (Notre Dame University-Louaize, 2023-05)
    This study tackles the impact of self portrayal on Instagram on body image and self-esteem. Social media platforms have now become extremely diversified, having both positive and negative effects. Framing theory and hyper reality were used to help explain how social media platforms have made reality so hard to achieve by framing what they want to highlight and keeping a lot in the darkness. The quantitative research methodology was used because it is objective, and relies on concrete numbers which helps remove bias from the research. Results showed that the hypotheses stated weren’t completely ...