Many studies have been conducted on social media’s role and especially the role of Instagram in increasing sales and in yielding positive results for luxury brands, but none of these studies was conducted on Lebanese women. Using the framing theory and the perception theory, this paper explores how important is the presence of luxury brands on Instagram for Lebanese females aged between 15 and 35. A survey was distributed to a sample of 335 females aged between 15 and 35 using different variables to measure how these females perceive data and different content from luxury brands on Instagram. An ...

Preoccupied with the Arabic language’s complexity, and striving to find one common pointer of educational strength, this thesis, epistemological in its core, deals, manifestly with typographic issues. Nevertheless, it engages in the cultural, psychological, and neurological in order to serve the educational. It builds upon substantiated historical study of the genetic descent of the letters in general and the Arabic alphabet arbitrariness in particular with their respective cross-cultural interpretations along with related criticisms. From the naïve Cuneiform system of writing to the most elaborate ...

In a country of a population of over four million, Lebanon is home to roughly 200,000 or more domestic workers who migrate to work as live-in maids from across Asia and Africa. According to human rights organizations, a large number of housemaids are suffering from human trafficking, and some aspects of their living conditions remind us of slavery (Fernandez, 2015). In this Master project, the objective is to study the visual and conceptual tools mobilized by artists and designers in order to make visible and discernable aspects of human servitude in the Lebanese housemaids’ context. Design and ...

Purpose – The purpose of this study is to explore the relationship between nutritional status and associated risk factors such as:, socio-economic, physical, pathological and psychological factors, among elderly residing in Lebanese nursing homes. Design/methodology/approach – This cross-sectional study was carried out in 36 elderly care nursing homes with 2,094 residents. Of these, only 221 (11 per cent) elderly met the inclusion criteria and successfully completed the interview question. Data on socio-demographic characteristics and health conditions: oral, nutritional, depression, ...

From ages to ages there had been expectation of individuals on a specific predictions and future occurrences. So also in a game, different participant that involves in those specified game have their various expectations of the results or the output of the game they are involved in. That is why we need a mathematical theory that helps in prediction of the future expectations in our day to day activities. Therefore the Martingale Theory is a very good theory that explains and dissects the expectation of a gamer in a given game of chance. So in this thesis, we shall talk about the Martin-gale ...

The purpose of this study is to analyze the mass media and its effects on the Lebanese society, and precisely on the young population. Our aim in this thesis.is to pinpoint and focus on the relationship of entertainment media along with violence, sexual and unethical development of the youth, during childhood and adolescence. We shall take into consideration the difficult challenges that are facing the Lebanese society and affecting its youth, whether positively or negatively. Our main objectives are to propose some fruitful and efficient solutions to the problems, in addition to some ...

Purpose -- The banking sector is the backbone of the backbone of the Lebanese economy, and Lebanese banks hold over half of the public debt. Therefore it is critical to periodically assess their efficiency and profitability. Failure to do so could lead the country to a debt crisis or even bankruptcy. The purpose of this study is the measure the efficiently and productivity of 24 Lebanese commercial banks in 2008, 2011 and 2013. Design/ methodology/ approach -- To measure relative efficiency, the study employed three data Envelopment analysis (DEA) models which are the CCR, BCC and A&P. the ...

Business organizations nowadays may have the money and the resources to succeed but their people may not be ready to work professionally. It doesn't matter how many office buildings and production facilities the organization has, without proper Human Resource management, the business will fail. This is most relevant in the hospitality sector which is a labor intensive industry, highly reliant on well-trained employees. Different trainings, seminars and workshops are very popular in all businesses fields. Business organizations, such as hotels, are investing money in their personnel. It needs ...

This presentation showcases the journey that I embarked into within the media world. It is based on creating an overview of TV distribution history and analyzing changes in distribution to identify patterns throughout the years. This work was done by studying major formats in TV production as well as local and international production, TV shows, home-viewing and audience, and digital distribution. Every method of distribution and production affected shifts in audience expectations and changes in content, and every production was executed differently in each country. Based on academic ...

This report is based on media observation and monitoring executed by the Gender, Communication and Global Mobility Studies (GCGM) unit at the Faculty of Law and Political Science (FLPS) at Notre Dame University – Louaize (NDU). The monitoring and data collection took over two months from 1 July until 31 August 2021. The overall objective of this summary report is to understand and analyze qualitatively how news reports in Arabic digital media are portraying stories related to internal security including feature articles or opinion pieces related to keeping peace and stability within Lebanon, ...