Mantoufeh, Samer N.
(Notre Dame University-Louaize, 2014)
Purpose: The Pharmaceutical industry in Lebanon, as in other countries worldwide, has been witnessing an exponential growth rate. Pharmaceutical Sales
Representatives, being the backbone of the sales departments of Pharmaceutical firms, have been at the highlight of the critique of this study that is intended to examine the motivation factors that are the most influential to their job satisfaction.
Design/methodology/approach: The study targeted Pharmacists working as Pharmaceutical Sales Representatives in Lebanon. With the support of the Syndicate of Pharmacists in Lebanon, electronic copies, ...