The purpose of this study is to prove that social media posts and groups and their usage have a direct effect on men Basketball athletes in Lebanon such as affecting the performance of a player, ruining the image of a player, and bringing to public personal problems and issues so on and so forth. The social media communication will be studied in the perspective of the Uses and Gratification theory in understanding the reasons why people use these platforms. Also, these particular platforms will be investigated in relation to the concept of a Public Sphere theory, since most Lebanese ...