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Browsing by Author "Beyrouthy, Ghassan, Ph.D."

Browsing by Author "Beyrouthy, Ghassan, Ph.D."

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  • Consumer perspectives about online banking and ATMs adoption in Lebanon 
    El Chemaly, Cynthia (Notre Dame University-Louaize, 2018)
    Purpose – The purpose of this research is to explore the factors that influence the Lebanese consumers' perception regarding the c-banking services and to segment and profile the users using the retrieved factors. Design/methodology/approach – A post-positivist epistemology and a deductive reasoning approach were adopted in this research. An online survey was administrated and 323 responses were collected. A factor analysis, regression analysis tests, non-parametric tests and a cluster analysis test were performed using Excel, SPSS, and EViews. Findings – The qualitative findings of this ...
  • Determining employee satisfaction drivers for a Lebanese Alpha bank and examining demographic-generational dissimilarities 
    Chekherdemian, Armand Assadour (Notre Dame University-Louaize, 2020)
    Purpose – The purpose of this study is to determine the satisfaction drivers that are significant in the workforce of a Lebanese alpha bank and to rank each determined factor in terms of significance/effect on the satisfaction of Lebanese alpha bank employees. Design/methodology/approach – The design of this study will involve surveys distributed to the workforce of a Lebanese alpha bank with the studied variables being derived from the literature review whereas the methodology will follow the post-positivist method of research. As for the approach, it will be a mixture of survey responses and ...
  • The effects of physical appearance on the selection process in the F&B industry in Lebanon 
    Touma, Natalie (Notre Dame University-Louaize, 2020)
    Purpose - The purpose of this study was to understand the effects that a food and beverage FOH or BOH applicants’ physical appearance characteristics have on recruiters and hiring decisions in Lebanon. Hiring managers should be aware of physical appearance stereotypes and unethical hiring practices especially when physical appearance isn’t a job requirement. Design/methodology/approach - A questionnaire was distributed to employers and HR managers from several F&B organizations in Lebanon. The responses of 240 participants were analyzed using SPSS. In order to investigate the study’s ...
  • Factors influencing recruitment process outsourcing success in Lebanon 
    Rizkallah, Amanda (Notre Dame University-Louaize, 2018-11)
    Purpose - This research attempts to analyze the impact of various factors on the decision of Lebanese companies to outsource the recruitment function and on the relationship between the Recruitment Service Provider (RSP) and the client firm. Design/Methodology/Approach - This study relies on a sample of 206 HR Professionals and General Managers who either outsource their recruitment function or not. This research is deductive and quantitative in nature, and it tests 19 hypotheses using principle component analysis and regression analysis. Findings - The fmdings show that there are 11 different ...
  • Green marketing : consumer behavior towards environment friendly fast moving consumer goods (FMCG) in Lebanon 
    El Souri, Diala (Notre Dame University-Louaize, 2016)
    Purpose – this paper aims to understand how familiar the Lebanese are with environmentally friendly FMCG and explore the major factors affecting behavior towards these products. In addition to understanding who the Lebanese green conscious consumer is. Ultimately, to have a distinctive study available in Lebanon as a reference for future studies. Design/methodology/approach – this research is mainly confirmatory since it is based on a previous research; however it has an explanatory aspect as well since there were no similar studies published in Lebanon. A deductive approach is used since ...