There is no doubt that animation is becoming one of the biggest advertising trends and approaches in modern times. No need to wonder why! Simply put, animated advertisement gives us a video that is promotional and entertaining at the same time; leaving the consumer captured by the visuals and animation. With the relevance of animated advertisement in today’s world, this thesis aims to provide a comparative overview of animated vs non-animated advertising. The thesis shall study the “Soul Drops” animated commercial starting from scratch, to the procedures carried on until reaching the result.