This thesis investigates why people watch Autonomous Sensory Meridian Response videos. To study this emerging phenomenon, the uses and gratifications theory was used and the survey method was applied. The questionnaire was posted on the web on ASMR forums and Facebook pages. 132 people participated in the survey - all of them reported to be ASMR experiencers. The questionnaire helped examine the needs for sexual pleasure, intimacy, affective and tension release. Overall, the results showed that most of the people do not watch ASMR videos for sexual pleasure or intimacy purposes but rather for ...