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Browsing by Author "El Fakih, Khalid, Ph.D."

Browsing by Author "El Fakih, Khalid, Ph.D."

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  • Comparative advertising in Lebanon : where to? : legal, professional and consumer perspectives 
    Ayoubi, Amali Yassine (Notre Dame University-Louaize, 2014)
    The remarkable success of comparative advertising especially in Lebanon has sparked considerable discussions over the relative qualities and risks. Comparative advertising in the Middle East, European Union and United States has shown application of the rules and regulations of the governments through respecting the law of the community via its influence on consumer purchasing behavior which goes along with hypothesis one. This study has explored the position of the Lebanese market regarding comparative advertising through taking the opinions of some legal experts and practitioners in the field. ...
  • The effect of Facebook on work productivity : a case study of Solidere employees 
    Katbe, Maria Elie (Notre Dame University-Louaize, 2018)
    The effect of Facebook on workplace productivity has been discussed in Human Resources departments in many companies, as they tried to understand the value of having open access to the Social Networking Sites (SNS) at the workplace. This study explored the advantages and disadvantages of using Facebook at work, by studying people’s attitudes and behaviors as they browse their accounts. A sample of 100 employees with desk jobs at The Company for the Reconstruction and Development of Beirut Central District, Solidere filled out a questionnaire to answer questions related to Facebook usage at work ...