Nowadays innovation in design is playing an important role in services, giving rise to new design disciplines, focused not only on objects but also on services and systems (Willets, 2013). Services are less discussed as design objects and more as means of supporting the emergence of more collaborating societies (Sangiorgi, 2011). This research aims to explore whether Lebanese magazine industries, via service design, can incorporate digital options into the conventional print production process to sustain and refine its current services and systems. And if it were the case, what would the procedures ...