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Browsing by Author "El-Khoury, Jessica, Ph.D."

Browsing by Author "El-Khoury, Jessica, Ph.D."

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  • Consumer experience with Instagram for brand activation : an examination of Roadster Diner Lebanon Instagram interaction 
    Ashkar, Maree (Notre Dame University-Louaize, 2016)
    Brands today have become experience centric where they focus on providing positive memorable journeys with their consumers to allow them to feel anything positive toward the brand, resulting in an emotional engagement. Consumers are also looking for the intangible value they find in brands and not just the tangible product. Their purchasing decision and choice are based on relating to the brand values and personality rather than just needing or wanting the product. With that said, brands need to add value to consumers through perception and brand image. With the focus on Instagram as the visual ...
  • Cultural intelligence and an individual's advertising preference in the Lebanese community 
    BouAoun, Jessica Eliane (Notre Dame University-Louaize, 2015)
    Globalization and the recent technological advancements, such as smart phones, internet usage, social media and more, are contributing to the idea that our world is getting smaller by the minute. Different societies from all over the world are beginning to intertwine and as a result exposure to new cultures has become easier than ever through the use of different technologies, such as the Internet; and such exposure has played a role in a person’s cultural intelligence. Cultural Intelligence is a relatively new concept that has become increasingly popular within the last decade. Every individual ...
  • Integration of politics and sports in Lebanon 
    Nasrallah, Ahmad (Notre Dame University-Louaize, 2020)
    Throughout history, politics has played a major role in exerting its power into other domains, especially sports. In Lebanon, sports has been heavily linked to politics and religion as Lebanon’s history is known for its political and religious conflicts. The purpose of this research is to investigate the influence of politics on Lebanese sports in the two most prominent sports fields, football and basketball, using the Spiral of Silence and the Two- Step theories. The final sample of 295 participants filled a questionnaire that targeted their fandom and attitudes towards political intervention ...
  • The motives of Lebanese women followers of fashion blogs and pages on Instagram 
    Moarbes, Eliana (Notre Dame University-Louaize, 2017)
    This research focused on the motivations Lebanese women have for following fashion blogs on Instagram. This study is important since we are lacking in Lebanon researches that focuses on the relationships between people and blogs on social media especially Instagram. Rather than focusing on the impact of the social media on people's lives, the researcher looked from the people's eye and examined their motives for following fashion blogs on Instagram. Using a survey with measures adapted from previous research on fashion blogs motivations, the researcher was able to discover the main reasons for ...
  • Newspaper coverage of the Islamic State rise to power : a content analysis of The New York Times, The Guardian, and Le Monde 
    Frem, Francis (Notre Dame University-Louaize, 2015)
    Scholars have been increasingly concerned with portrayals of terrorism in mainstream and alternative media outlets. Although terrorism had previously received some scholarly attention, the political and policy ramifications of September 11 and subsequent terrorist threats or attacks on the European Union, the United States and the Middle East have prompted an even more immediate and voluminous response from scholars. Communication researchers have since focused on public response and reaction to terrorist attacks, definitions of terrorism, policy questions, media portrayals of terrorism, and ...