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Browsing by Author "Haddad, Pierrot"

Browsing by Author "Haddad, Pierrot"

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  • Haddad, Pierrot (Notre Dame University-Louaize, 2017)
    In this study, the role Lebanese television stations generally play in influencing the public opinion by using their promotion department as a tool to inject certain fears and concerns to the public, in favor of their agendas, is to be explored. This paper will specifically study the promos that Future Television produced in 2006, for the first memorial of late prime minister Rafik Hariri, asking the people to participate in a huge gathering; a shout out then against the Syrian regime and all its Lebanese supporters. Such promos and television spots are deliberately produced to influence the ...