Among the Arab countries, Lebanon was the first to legislate a copyright law in 1924 besides signing and joining a number of international conventions such as the Berne Convention for the Protection of Literary and Artistic Works, Universal Copyright Convention and the Rome Convention for the Protection of Performers, Producers of Phonograms and Broadcasting Organizations. The 1924 copyright law was only amended in 1999 when the Lebanese parliament issued an Act replacing chapter VII of the 1924 Act. While Lebanon has been on the forefront of copyright legislation in the Arab world, it still ...

In this study, the role Lebanese television stations generally play in influencing the public opinion by using their promotion department as a tool to inject certain fears and concerns to the public, in favor of their agendas, is to be explored. This paper will specifically study the promos that Future Television produced in 2006, for the first memorial of late prime minister Rafik Hariri, asking the people to participate in a huge gathering; a shout out then against the Syrian regime and all its Lebanese supporters. Such promos and television spots are deliberately produced to influence the ...

This thesis examined the influence of ‘goodvertising’ campaigns on Lebanese students’ attitudes towards a social issue, specifically women’s empowerment. Goodvertising is a relatively new advertising approach that many brands across the world have started using in their marketing strategies. Studying its influence on individuals can aid in understanding its effectiveness. Although many studies (Amos, Holmes, & Strutton, 2008; Buizjen & Valkenburg, 2003; Deighton, Henderson, & Neslin, 1994; Edquist, Horberry, Hosking, & Johnston, 2011) have been done on the effectiveness of traditional advertisements, ...

This thesis examines consumer attitudes and behaviors towards in-app advertising considering the pillar parameters of digital in-app advertising campaigns, namely targeting and frequency. The thesis suggests how these parameters should be strategically dosed for higher advertising campaign success with higher ad click-through rates (CTR) and higher consumer conversions on advertisers’ e-commerce websites. The research method of the study was quantitative with a survey as the main research instrument. The user survey (online from February 2019 till March 2019) was targeted at Lebanese mobile ...

Municipalities are in direct contact with their communities, delivering basic services and ensuring safety and security within their jurisdiction, and they are at the forefront of the response to crises. While it is imperative to understand the potential of municipal communication in bridging the trust gap between the state and citizens to improve functionality and social stability, there is a dearth of such studies in Lebanon. This study becomes even more pertinent considering that it comes at a time when Lebanon is facing multiple crises including an unprecedented economic and ...

Facebook profiles of the departed who were once active Facebook users are today being used as virtual space by family and friends to express their grief, connect with the deceased and engage in active memorials. The aim of this thesis is to explore how social network sites (SNS) such as Facebook are being used as a platform for grieving practices in Lebanon. It reveals through research how the Lebanese death rituals are being translated into the virtual world. It also discovers virtual bereavement behaviour and its effects on the stages of grief through the lens of Bowlby’s Attachment Theory. ...