Institutional Repository

Browsing by Author "Nahas, Roula Michel"

Browsing by Author "Nahas, Roula Michel"

Sort by: Order: Results:

  • Nahas, Roula Michel (Notre Dame University-Louaize, 2010)
    Many companies seek to grow and develop their consumer and market base through international expansion. Foreign markets are normally targeted for more profit, brand building, and growth. Furthermore, expanding into foreign countries can be the cause of an unstable economic and political situation in home country. Internationalization has become very important in world's business, and companies should sustain with the ongoing stream of globalization and internalization. Venturing from domestic to other geographical countries is very crucial, and choosing the correct entry mode is even more ...