Starting with an interest taken in the immersive quality of images, this thesis looks at immersive visuals, a set of formal aspects that instigate a sensation of spatial presence in the audience. In particular, it focuses on a contemporary visual effect found in mainstream cinema dubbed “movie-ride” effect. Although the literature shows the historical importance of immersive images, it falls short of thoroughly discussing the “movie-ride” effect and its immersive qualities. To that end, this thesis presents a technical and thematic reading of said effect, to a purpose of reading it as an immersive ...