Institutional Repository

Browsing by Subject "Advertising"

Browsing by Subject "Advertising"

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  • Benefits of animated advertisements in today's world 
    Eid, Maria George (Notre Dame University-Louaize, 2022-05)
    There is no doubt that animation is becoming one of the biggest advertising trends and approaches in modern times. No need to wonder why! Simply put, animated advertisement gives us a video that is promotional and entertaining at the same time; leaving the consumer captured by the visuals and animation. With the relevance of animated advertisement in today’s world, this thesis aims to provide a comparative overview of animated vs non-animated advertising. The thesis shall study the “Soul Drops” animated commercial starting from scratch, to the procedures carried on until reaching the result.
  • The impact of animated videos on attraction, attention, understanding, recall and knowledge of Lebanese online users 
    Wehbe, Mira (Notre Dame University-Louaize, 2019)
    With the rise of the digital age, the number of advertisements on digital platforms keeps growing. Consumers are now more active when searching for information to gratify their needs and increase their knowledge on the medium. This makes it challenging for advertisers and marketers to always stay up to date and create new tactics to grab consumers’ attention. Competition is now stronger than ever, thus the need is to think beyond the propositions of their products and services to provide a unique value to potential consumers. Recently, there has been a significant rise in the use of online videos ...