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Browsing by Subject "Advertising and children"

Browsing by Subject "Advertising and children"

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  • Equipping children to outsmart advertising through philosophy 
    Abdulbaki, Nada H. (Notre Dame University-Louaize, 2014)
    The focus of this study is basically exploring the concepts of advertising brainwash and the imagined reality, and how it has developed a gruesome threat that devours the children’s imagination. It also highlights how the Lebanese curriculum of Grades one to five ignores critical thinking that can be acquired by customized philosophy in the form of children stories, which in turn creates media literacy and equips kids to specify their own identities and shape their own world. Thus, the theoretical framework relies on mass communication theories: Propaganda (seven persuasive devices that convince ...
  • Fast food advertising to children in Lebanon and its potential effects on eating habits and obesity 
    Koukou, Elise Elias (Notre Dame University-Louaize, 2014)
    In recent years, the food and beverage industry in Lebanon has viewed children and adolescents as a major market force. As a result, children and adolescents are now the target of intense and specialized food marketing and advertising efforts, especially fast food companies. The Lebanese society has witnessed an increase in overweight children and diabetic ones. This increase is due to several factors related to the types of food marketed to this category of people: - Food captures 12.5% of Lebanese consumer spending and so there is vigorous competition within this industry - Food is a repeat-purchase ...