Implementation of celebrities in the cosmetic industry Celebrity endorsement in the cosmetic industry has been vastly growing nowadays. This research focuses on the impact of involving a well-known celebrity in advertising campaigns, and the influence it has on consumers' purchase decisions. A correlation relationship will further be explained between the cost of utilizing a celebrity in advertisement, and the effect it has on the sale of the cosmetic brand being endorsed. The analysis of this thesis was computed using a survey distributed upon a sample group of both genders and three different ...