The fashion retail industry in the Middle East region is drastically expanding in most of the countries of the region with a great variety of international brands opening. The purpose of this thesis is to study the level of customer satisfaction in the region and try to design a complete training system to maximize customer satisfaction by optimizing customer service. Establishing such a system might be hard to design, yet succeeding in such initiative might allow retailers to gain an important competitive edge in times of sever competition and great expansion. The problem is that the customer ...