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Browsing by Subject "Bank marketing--Lebanon"

Browsing by Subject "Bank marketing--Lebanon"

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  • Chahda, Elie (Notre Dame University-Louaize, 2019)
    Purpose – This research attempts to unveil the plausible relations that may exist between internal strategic openness, perceived alignment, and engagement, as well as scrutinize how each may vary between employees of different demographic characteristics at microlevels of an organization. Design/methodology/approach – Employing a mixture of deductive and inductive reasoning approaches, this study poses six research questions and quantitatively tests twenty four hypotheses using a sample of 216 employees working in core banking functions at Bank of Beirut. Findings – The findings show that ...