Purpose: This thesis aims to analyze the digital marketing tactics used by marketing specialists at Lebanese Civil Society Organizations (CSOs) to identify the most effective practices for increasing volunteerism, expanding the audience, and attracting donors. Research Method: The study used qualitative research, conducting in-depth interviews with five experienced marketing specialists working for CSOs. Findings: Social media, email, and content marketing tactics are effective in engaging more volunteers, expanding the audience base, and attracting funds from international donors. Search ...

The main purpose of this study is to uncover the extent to which Lebanese civil society can contribute to social and political changes and be an agent to the democratization process. The study also aims at presenting an appraisal of the reality of the Lebanese civil society in terms of advocating for changes and reforms according to civil society activists through the case of the “Civil Campaign for Electoral Reform “(CCER). The study contributes to the growing body of research on the role of civil society in democratization process. Interviews were conducted with organizers of CCER in Lebanon ...