Institutional Repository

Browsing by Subject "Consumer behavior"

Browsing by Subject "Consumer behavior"

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  • Applying several personality traits as indicators for Lebanese consumers' purchase practices towards luxury fashion brands 
    Keyrouz, Cherine (Notre Dame University-Louaize, 2019)
    Since the last decade of the 20th century, the market of luxury goods has witnessed a steady growth globally. The brands’ owners are giving greater attention to the phenomenon of luxury consumption. This thesis presents an insight into the determinants of the consumers’ behavior and their purchasing targets and needs towards luxury fashion brands and products, such as Christian Dior, Chanel, Hermes, Yves Saint Laurent, Gucci, Versace, among others, and their relative importance. There are several studies that have tested the consumers’ purchasing behavior, while only few studies surveyed and ...
  • Digitizing economies: changes in consumers purchase 
    Abi Fadel, Patricia (Notre Dame University-Louaize, 2021)
    With globalization governing the world, increasing competition beyond borders, companies have seen their market share shrink and their profits disappear. This phenomenon gave rise to the e-commerce, a key platform to streamline globalization. However, some parts of the world were still shy in adopting e-commerce for their daily transactions, particularly the Middle East region. It wasn’t until the surge the COVID-19 pandemic, that e-commerce made its way to every corner of the globe and became part of the daily lives of the citizens of the world, including the Middle East. The question that we ...
  • Influencers credibility on Instagram and its impacts on generation z's purchase intention 
    Khoury, Carla (Notre Dame University-Louaize, 2022)
    Purpose – The aim of the present research study consists on understanding the impact of Instagram influencers on Generation Z purchasing intention. Their behaviors and perceptions are therefore strongly influenced by the information disseminated on the different platforms at each stage of the decision-making process. Design/methodology/approach – A conceptual framework explains online purchasing intentions determinants, and is reflected through influencers’ model and roles in enhancing such actions. Collected data makes it possible to confirm or refute the hypotheses formulated beforehand. ...