Mobile telecommunications are one of the fastest developing sectors in the world. Both high usage and demand gather to show how this sector is increasing especially with the energy resources it requires to operate. Mobile telecommunications have a direct effect on the environment related to the usage (users' behavior, network's interaction, power and energy saving, etc.). Therefore, there is a serious need of going green in mobile telecommunications. The telecommunications sector in Lebanon is complex as different inter-related parties such as the government, the private sector, and the consumers ...

The objective of this study is to determine the major factors influencing consumer behavior in the Lebanese restaurant sector while also examining the application of certain tools used in sensory marketing such as music, scents and colors. Sensory marketing is a a new trend gaining great attention in the marketing field, it uses various tool to tackle consumers’ five senses thus influencing their behavior and perception of a brand. The goal is to achieve brand awareness, differentiation and loyalty. To achieve the research objectives a quantitative research was prepared. A questionnaire was ...

Nowadays, the whole world is facing a global climate change due to GHG emissions. Transportation is the second source of air pollution in the world. This thesis is treating the green consumerism within the automotive industry. Specifically, it assesses the factors that influence the willingness of consumers in Lebanon to buy a "green" car in an attempt to reduce air pollution and therefore climate change. This study is an environmental economic study in that it uses a Contingent Valuation Method (CVM) and assesses Willingness to Pay (WTP) of consumers for environmental protection. In addition, ...

This thesis investigates the reasons behind Lebanese consumers' use of sales applications, more specifically OLX, utilizing the Uses and Gratifications theory and the concept of trust. An online survey was conducted to understand Lebanese consumers' use of sales applications. 253 participants through snowball sampling provided information about themselves and replied to questions dealing with trust, trustworthiness, quality, age group, ease of use, uses and gratification and delivery time. Univariate ANOVA, hierarchal regression and frequencies were used to measure the hypotheses and research ...

Social network sites are websites that offer a medium for social media which is best described as an intermediate that allow the exchange of contents (Goddard, 2010) and thoughts (Luna, 2011). One of the activities practiced on social network websites is social network which is the pattern of advice seeking and advice giving used to reduce the risk of a decision taken by a decision maker (Goddard, 2010). Social networking through social media has become a phenomenon since it gave users connected to internet a chance to share their opinion and get in contact with other users instantly, easily and ...

Purpose: This research aims to evaluate the effect of eleven sub-variables under Attitude, Subjective Norms, and Perceived Behavioral Control on the over the counter (OTC) medicine purchasing behavior of Lebanese consumers. The study will also examine the mediating role of intention in determining consumer behavior. Design/methodology/approach: A questionnaire was developed and shared with 272 respondents through social media platforms. Quantitative data was collected to investigate the effect of Attitude, Social Norms, and Perceived Behavioral Control on consumer Intention and Behavior. Results ...