Institutional Repository

Browsing by Subject "Consumers--Attitudes--Lebanon"

Browsing by Subject "Consumers--Attitudes--Lebanon"

Sort by: Order: Results:

  • Exploring the effect of fashion leaders on followers' purchasing behavior : insights from keserwan 
    Challita, Carol (Notre Dame University-Louaize, 2021)
    Purpose – This research aims to explore the impact of fashion leaders on followers’ shopping frequency in Keserwan, Lebanon. This thesis will study the relationship between celebrity influencers, fashion influencers, in-store fashion employees, demographics and followers’ shopping frequency. The purpose is to have those findings become helpful for Lebanese fashion retailers within knowing how to be able to know what items will sell more than others and how to manage inventory as well as reduce loss of profit. Design/methodology/approach – Employing a deductive approach, this study presents one ...
  • Mobile in-app advertising : consumer experience of frequency and targeting 
    Tarakejian, Galy Ara (Notre Dame University-Louaize, 2019)
    This thesis examines consumer attitudes and behaviors towards in-app advertising considering the pillar parameters of digital in-app advertising campaigns, namely targeting and frequency. The thesis suggests how these parameters should be strategically dosed for higher advertising campaign success with higher ad click-through rates (CTR) and higher consumer conversions on advertisers’ e-commerce websites. The research method of the study was quantitative with a survey as the main research instrument. The user survey (online from February 2019 till March 2019) was targeted at Lebanese mobile ...
  • The use of Instagram to promote fashion mobile shopping in Lebanon 
    Khalife, Lea (2018)
    Shopping through Instagram has recently become a trend in the Lebanese market lately with hundreds of Instagram pages dedicated to selling goods and having them delivered to consumers' addresses. The purpose of this study is to analyze this new trend and find out if it is taking over the traditional online shopping through regular retail websites. One of the objectives of this thesis is to fill the gap of previous literature that did not provide an in depth investigation of the Instagram shopping trend in Lebanon. The theories that will frame the study are the shopping preference theory, which ...