Institutional Repository

Browsing by Subject "Credit card holders (Persons)"

Browsing by Subject "Credit card holders (Persons)"

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  • Analyzing patterns of points redemption in a loyalty program at a bank : the case of a commercial bank Lebanon 
    Elissa, Bou Arbid (Notre Dame University-Louaize, 2018)
    Purpose - This research attempts to analyze the impact of demographical factors and credit cardholder's criteria of clients on their credit card spending to investigate how the total spending affects accumulation of loyalty points of cardholders to after the introduction of a loyalty program. Design/methodology/approach - This study relies on a sample of 477 credit cardholders active on the bank's loyalty program over a period of 2 years. This research is deductive and quantitative in nature, and it tests 15 hypotheses linking the demographical factors and cardholders' characteristics to ...
  • The impact of Lebanese life factors on credit card spending : the case of CSCBank SAL 
    Aoun, Elie (Notre Dame University-Louaize, 2017)
    Purpose: This research attempts to analyze the impact of demographic factors and card ownership characteristics of Lebanese people on credit spending, and to investigate how total spending varies with respect to the selected variables. Design/methodology/approach: Deductive and quantitative in nature, this study relies on a sample of 2,169 cardholders over a period of sixteen years (2000-2016), and tests nine research hypotheses relating demographic factors and card owner ship characteristics to total spending per client “TSC”. Findings: The findings show that gender, income, settlement method, ...