Social media has played a key role in the rise of extremism. Extremists took advantage of these open and free platforms to promote their propaganda. At the same time, this was an opportunity for governments, religious institutions and civil society to create counter extremism narrative. Based on the framing theory, this study examines the way in which Sawab, Al-Azhar Observatory, and Taadudiya Facebook pages present their narratives, with the aim of developing characteristics for each of the narratives. This study adopts a quantitative research methodology through the content analysis of ...