In the field of the application of the CSR into the Gambling industry, interests are taking recently a higher attention from researchers’ perspectives for futures studies. The application of CSR practices is approached directly through the importance of customer loyalty with a revisit intention often serving as a key indicator of loyalty. In other words, customers’ perceptions will be adopted in a way to understand how the Casino du Liban establishes a climate of a responsible gambling and ensure a better accountable image for its entity. The study relies on a quantitative method. Its purpose ...