Durability is a term that has widely affected the design industry in general and the graphic design industry in particular over the last decade. It has given the design profession in general a problem-solving aspect and a fundamental role in creating and promoting more responsible design solutions. In the graphic field, a logo design plays a partial but important role in the communication of an identity: A logo is for “identification” of a business or product in its simplest form. Case studies show that logo design is not durable. It is periodically re-designed, as an attempt to update the ...