Tauk, Ziad
(Notre Dame University-Louaize., 2009-12)
Retail space planning is an accurate and complex process affecting the overall performance of a retail environment. Such task, confronting large retailers consisting of huge malls and hypermarkets, appears infinite in the absence of a complete automated process, starting from the store plan generation, passing by the optimal product assortment and finishing with the product-to-shelf allocation problem. Moreover, the ever-changing factors affecting the retail space planning process, such as merchandising rules, competitive strategies and consumer behavior require continuous follow-up and optimization ...