Climate change is without any doubt the most critical environmental issue of the twenty first century (Orsato, 2009). Buildings have a huge environmental impact: they generate GHG emissions, consume energy, water, and raw materials. Managers of firms working in the building sector take important decisions by choosing whether to build green or not. The thesis aims to study the effect of firms’ resources and capabilities (R&C) on managers’ environmental perceptions. Also, the effect of these variables on the environmental pro-activeness of firm managers is examined. The study model, designed by ...