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Browsing by Subject "Marketing--Lebanon"

Browsing by Subject "Marketing--Lebanon"

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  • Acceptance of cryptocurrency as a financial tool in the Lebanese market 
    Finianos, Roben Robert (Notre Dame University-Louaize, 2023-04)
    Purpose: The purpose of this research is to assess the factors that affect the intention to use cryptocurrency and the acceptance of this new technology as a financial tool in the Lebanese market. Design/methodology/approach: We will be using a structured survey to a sample of Lebanese citizens holding a university degree. The sample for the research will include at least 120 financially literate participants. we will be using a quantitative method based on the distribution of questionnaires and results will be analyzed on SPSS in order to study the relationship between variables. Findings: ...
  • Digital marketing tactics by civil society organizations in Lebanon : the best practices uncovered 
    Hawi, Lara (Notre Dame University-Louaize, 2023-05)
    Purpose: This thesis aims to analyze the digital marketing tactics used by marketing specialists at Lebanese Civil Society Organizations (CSOs) to identify the most effective practices for increasing volunteerism, expanding the audience, and attracting donors. Research Method: The study used qualitative research, conducting in-depth interviews with five experienced marketing specialists working for CSOs. Findings: Social media, email, and content marketing tactics are effective in engaging more volunteers, expanding the audience base, and attracting funds from international donors. Search ...
  • Elaborating a marketing strategy for Zeenni's Trading Agency 
    Karam Frangieh, Sabine (Notre Dame University-Louaize, 2006)
    Philip Kottler says: "Today you have to run faster to stay at the same place." Therefore; nothing is for granted in today's economy: no marketing positions could be maintained without exercising huge efforts... What if the company is seeking to ameliorate its position and image? In order to succeed in this ever changing and complex business environment, the least a company can do is to work according to a certain strategy. The purpose of this project is to elaborate a marketing strategy for Zeenni's Trading Agency ZETRA.The study will entail the characteristics of the Lebanese industry in general ...
  • The impact of animated videos on attraction, attention, understanding, recall and knowledge of Lebanese online users 
    Wehbe, Mira (Notre Dame University-Louaize, 2019)
    With the rise of the digital age, the number of advertisements on digital platforms keeps growing. Consumers are now more active when searching for information to gratify their needs and increase their knowledge on the medium. This makes it challenging for advertisers and marketers to always stay up to date and create new tactics to grab consumers’ attention. Competition is now stronger than ever, thus the need is to think beyond the propositions of their products and services to provide a unique value to potential consumers. Recently, there has been a significant rise in the use of online videos ...
  • Twitter : a new marketing tool for retail business in Lebanon 
    Doumit, Aline Bechara (Notre Dame University-Louaize, 2014)
    The objective of this study is to create an understanding of the importance of using Twitter in Lebanese retail companies and how it directly affects the customers’ buying decision. The aim is to define the characteristics, advantages and disadvantages of Twitter that differentiate it from traditional marketing communication channels (TV. Press Ads, Billboards…), and from other Social Media tools (Facebook, Pinterest, Instagram…). It is also about opportunities and challenges Twitter induces for communication. The paper explores the use of Twitter in communicating with current and potential ...