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Browsing by Subject "Mobile commerce--Lebanon"

Browsing by Subject "Mobile commerce--Lebanon"

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  • Wehbe, Jad (Notre Dame University-Louaize, 2018)
    Purpose - This research will attempt to investigate the critical factors that affect the customer satisfaction for the Lebanese telecom service providers market. Design/methodology/approach - The study is based on a positivism epistemology, objectivist ontology, and deductive approach. A quantitative self-administered questionnaire is conducted by random people that use the Mobile Services from all ages all over Lebanon. Findings - The quantitative findings of this study showed that there are four critical factors that mostly explain the concept of customer satisfaction for the Lebanese telecom ...
  • Khalife, Lea (2018)
    Shopping through Instagram has recently become a trend in the Lebanese market lately with hundreds of Instagram pages dedicated to selling goods and having them delivered to consumers' addresses. The purpose of this study is to analyze this new trend and find out if it is taking over the traditional online shopping through regular retail websites. One of the objectives of this thesis is to fill the gap of previous literature that did not provide an in depth investigation of the Instagram shopping trend in Lebanon. The theories that will frame the study are the shopping preference theory, which ...