Purpose - This thesis attempts to explore the effect of online marketing for nonprofit nongovernmental organizations in Lebanon in the education sector. It also serves to investigate whether online marketing is an effective means of communication with target audiences to increase positive perception, awareness, volunteerism and donations. Design/methodology/approach - The researcher undertook a case study on Paradis d'Enfants, a nonprofit nongovernmental association of primary schools. The researcher conducted an interview, online and offline questionnaires, and reviewed online analytics to ...