Institutional Repository

Browsing by Subject "Target marketing"

Browsing by Subject "Target marketing"

Sort by: Order: Results:

  • Mobile in-app advertising : consumer experience of frequency and targeting 
    Tarakejian, Galy Ara (Notre Dame University-Louaize, 2019)
    This thesis examines consumer attitudes and behaviors towards in-app advertising considering the pillar parameters of digital in-app advertising campaigns, namely targeting and frequency. The thesis suggests how these parameters should be strategically dosed for higher advertising campaign success with higher ad click-through rates (CTR) and higher consumer conversions on advertisers’ e-commerce websites. The research method of the study was quantitative with a survey as the main research instrument. The user survey (online from February 2019 till March 2019) was targeted at Lebanese mobile ...
  • Olive oil business going international 
    Al Rassi, Michel (Notre Dame University-Louaize, 2010)
    "Olive Oil" Where does it come from? What is its origin, history, benefits, potential growth etc...? All of these are questions asked and answered within the thesis. We are mainly here to discuss such a topic not only to explain to people about olive oil and give them information or extra data. We are here to expand a small family business, to improve it and try lunching it internationally. In addition, this thesis is to give our small family business all the data needed for expanding such business and will be kept as a reference that must be helping in the near future. More than that, this ...