Institutional Repository

Browsing by Subject "Television commercials (Advertisements)"

Browsing by Subject "Television commercials (Advertisements)"

Sort by: Order: Results:

  • Chehadeh, Cecile Jean (Notre Dame University-Louaize, 2014)
    This thesis explored women stereotyping in Lebanese TV commercials. Stereotyping concept was defined; international stereotypical images of women and global ads, global images were examined as well as the interpretation of Lebanese TV commercials in the literature review. In the theoretical framework, the Cultivation and the Social Expectation theories were drawn from the Mechanistic and Sociological framework of theories to best examine this subject. This thesis adopted the content analysis technique. Data were analyzed to verify the level to which women depicted in these TV commercials were ...