Perceived gratifications of online games : the case of “Candy Crush"

Abstract

The purpose of this thesis was to study how individual psychological factors, including perceived gratifications, loneliness, and boredom, have a correlation with mobile social game uses and addiction. Notably, the study laid emphasis on the case of Candy Crush in particular to assess the possible relationships between the mentioned above variables. The study covered high school students in the Maten region Lebanon. The sample size was 90 students, 30 students from three high schools based on purposive sampling, which is a non-probability sampling method. The findings of the study showed that boredom, loneliness, and perceived gratification are closely correlated to Candy Crush addiction.