Abstract:
The following study is conducted about the relationship between youth perception of social movements and their attitude and behavior in May 2018 elections in Lebanon. The aim of the study is to evaluate the exposure to social movements via social and mass media and the attitudes towards current politicians and asses its relation with voting decisions. Research questions of the study included (1) Exposure to Social Movements and Perceptions about Civil Movements and (2) Social Movements Impact on Voting. In order to conduct the study, a quantitative design was applied via questionnaires. This survey design served in assessing the perception, attitude, future behavior of Lebanese Youth, and allowed objective and numerical analysis. The sample of the study was 203 respondents gathered all over Lebanon to best describe different perspectives formed by the Lebanese Youth participants. The findings revealed that Youth are quite exposed to social movements via both mass and social media. Majority of them tend not to vote, but the ones who want to vote are willing to vote to new politicians, noting that the youth believe that social movements represent them and are better for the welfare of the nation.
Description:
"A Thesis submitted in partial fulfillment of the requirements for the degree of Masters of Arts in Media Studies/Advertising"; M.A. -- Faculty of Humanities, Notre Dame University, Louaize, 2019; Includes bibliographical references (48-53 leaves).