Abstract:
This research assesses the economic justification for establishing additional commercial bank branches in the Caza of Aley. The study is limited to the top-ten rating commercial banks in the country, which are determined according to specific criteria. The geographical centralization of commercial banks in beirut and its suburbs is evaluated given population and economic activity. Besides, factors encouraging the geographical spreading of economic activity over the Lebanese territory are considered. As to the economic potential of Aley, it is analyzed in light of the return of the displaced and the regaining of economic activity. And finally, the attitude toward branching in Aley is probed through questionnaires distributed to the leading commercial banks.
Description:
M.B.A. -- Faculty of Business Administration and Economics, Notre Dame University, Louaize, 1997; "Research report submitted in partial fulfillment of the requirements for the degree of Master of Business Administration in the Faculty of Business Administration and Economics"; Includes bibliographical references (leaves 107-111).
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