Determinants of job satisfaction in banks: the case of blom bank

Abstract

Purpose: The present research aims to explore the different factors influencing employee job satisfaction in Blom Bank branches in North Lebanon. Moreover, the impact of job satisfaction on employee retention was also investigated in this study. Another aim of the study was to investigate the impact of rural-urban differences on the job satisfaction of the employee. Design: Primary data was collected from the employees working in five branches representing urban and rural areas of Blom Bank Lebanon, mainly Zahireh Branch, Amioun branch, Halba branch Boulevard branch, and Azmi branch of Blom Bank Lebanon. With the collection of 200 useful questionnaires, descriptive statistics, PCA, Reliability and Validity tests, t-test, analysis of variance (ANOVA), and multiple regression analysis techniques were used to analyze the data. Findings: The quantitative findings of the study revealed that working conditions and career advancement are the only factors that influence the job satisfaction of the employees at Blom Bank, North Lebanon. Moreover, a significant and positive association is reported between job satisfaction and job retention of the employees. No association is found between the rural-urban differences and the job satisfaction of the employees. Research Limitation: The present research is limited to Blom Bank North Lebanon branches due to the tough Lebanese circumstances. Another limitation was getting approval from the management in the banks and physically distributing questionnaires to the employees. Practical Implication: The findings of this study will be considered as a reference for further studies that tackle the factors affecting job satisfaction in the banking sector. The results derived from the present will help managers in knowing which important dimensions can affect their employee satisfaction. Value/ Originality: This study is considered one of its kind in North Lebanon. It serves as a foundation stone in the banking sector of Lebanon specifically Blom Bank in identifying the factors that impact employee satisfaction and retention. The study elaborates on the factors that help Blom Bank management to satisfy their employees.