Benefits of animated advertisements in today's world

Abstract

There is no doubt that animation is becoming one of the biggest advertising trends and approaches in modern times. No need to wonder why! Simply put, animated advertisement gives us a video that is promotional and entertaining at the same time; leaving the consumer captured by the visuals and animation. With the relevance of animated advertisement in today’s world, this thesis aims to provide a comparative overview of animated vs non-animated advertising. The thesis shall study the “Soul Drops” animated commercial starting from scratch, to the procedures carried on until reaching the result.