Expanding retail messaging at PowerMeMobile

Abstract

Establishes in 2001, PowerMeMobile, a mobile solution and service provider segment its activity under three main divisions, Solutions, Value-Added services (VAS) and Retail Messaging, commonly known as Bulk SMS business. In the past two years, PowerMeMobile focused on escalating its position as a key Solutions and VAS partner to mobile network operators. PowerMeMobile's flagship product is MessageManager, a platform designed for mobile operators to enable PC-to-Mobile messaging. This helped PowerMeMobile to gain lot of expertise and become recognized as reliable solution provider and messaging partner. While all the focus and resources going to Solutions and VAS divisions, PowerMeMobile's Retail Messaging business became quite neglected in terms of business and product development. However, the existing department structure has been able to maintain a good level of customer satisfaction and retention generating acceptable revenues, but without a significant growth; stagnation is also due to the tough political and economical circumstances the country is going thru since 2005. Nevertheless, the potential laying in the messaging business, especially in the Middle East region is worth looking at. Along the economical boom in the MENA region, the demand to messaging application is growing and PowerMeMobile is a strong candidate to ride the messaging wave by expanding Retail Messaging and become a strong player in this field. A qualitative and quantitative research methodology will identify the steps to a proper internal restructuring plan coupled by an innovative approach to position and deploy messaging products. The expansion strategy consists of establishing domestic partnerships in regional countries, namely Egypt thru i2, a leading handsets distributor in the MENA region, who will find interest in a vertical diversification of his product line with a reliable partner.