Catering incorporation : analysis and evaluation

Abstract

The food service industry is booming in a very high speed these last few years and it is becoming more and more important and we see a lot of competitors in this field. One of the most important companies in the world is Catering Inc. this company is international and we see it in more than 80 countries around the world, one of its expansion is in Lebanon where it distributes healthy and prepared food for Universities and hospitals. As Mm-MBA student and a former worker in this company, we intended to develop this project with the hope of being a good example for an international joint catering company applying the laws and regulations of the Lebanese Law. As a part of the Lebanese market, the company suffers from some problems and decreasing its growth in Lebanon due to several reasons. The international perspective for this project is the following. Though we've chosen an international Company and instead of doing a study for the company to open in another country, we will study the Lebanese part of Catering Inc. in this project, where it is a new expansion for this international company and it's not doing well and is facing some problems in the Lebanese market. What are the problems of this company? How to solve them? Where are the strength & weaknesses? For example: although the sales and the numbers are very good, there's no long term planning, there's no new technology, no stock software, etc. as for many other problems that we discussed in this study and gave our own recommendations on how to solve them. As business consultant, we've presented a detailed study of Catering Inc. Lebanon, present real figures, show its strength, weaknesses, problems, assess its accounting part and analyze its financial statements. Then we gave solutions for the problems it's facing and how to remove the points of weakness. By applying the recommendations we gave so Catering Inc. Lebanon can get the international good image that the company has, as to keep on growing. For example: the company should arrange a lot of meetings among managers to solve the problems and put effective strategies and plans. Catering Inc. has to enter the technology world, etc. As for the main findings and the added value of this project, we got an important experience on how to study a company from different sides, filtering the problems and the most important is the part to give the recommendations that we saw appropriate to use in order to solve the problems. As for the added value for the company, they started to work on some of my recommendations, such as the linked software, the meetings with the managers but not on regular basis, job description, etc.