Abstract:
The study intend to investigate if Lebanese Ghia holding customers care if the restaurants they are visiting have an established Food Safety Management System in place, also if they feel that the restaurant they are visiting needs to have paper proof or a certificate for the food safety management system implemented in it. Moreover, the results should be clarifying if Lebanese Ghia holding customers trust a local food safety management system to be a substitute for a food safety management system with international standards.
The subject is a matter of weight that can contribute in the success or failure of an organization in the hospitality sector. An entrepreneur aiming to establish a reliable restaurant must adopt a food and safety management system that can guarantee the actual existence of a safe work environment. Therefore, it was a need to find a certified quality system that combines international standards with affordable cost. International food safety management systems such as ISO 22000 supply restaurants with certificates considered highly significant to a great number of clients. For that point, implementing such standards contribute in improving a restaurant’s service, therefore long term customer connection so, more profits, knowing that such certificates cost a significant amount of money just to get the license. One of the owners of restaurants in Lebanon explains that such costs are pretty enormous in comparison with the small market. Hence, FSMS implementation can be the answer capable of providing international standards results, without the international certificate rate.
In order to achieve the necessary research, this study relies on primary and secondary sources of information. Primary data sources included 2 question surveys. Secondary data sources include academic articles as well as information from linked websites.
Description:
M.B.A. and M.I.B. -- Faculty of Business Administration and Economics, Notre Dame University, Louaize and Bordeaux Business School Institute of International Business, 2013; "A thesis submitted in partial fulfillment of the requirements for the joint degree of the Master of Business Administration (M.B.A.) and the Master of Science in International Business (M.I.B.)"; Includes bibliographical references (leaves 65-71).