Abstract:
Purpose: The purpose of this research is to assess the factors that affect the intention to use cryptocurrency and the acceptance of this new technology as a financial tool in the Lebanese market.
Design/methodology/approach: We will be using a structured survey to a sample of Lebanese citizens holding a university degree. The sample for the research will include at least 120 financially literate participants. we will be using a quantitative method based on the distribution of questionnaires and results will be analyzed on SPSS in order to study the relationship between variables.
Findings: Our findings suggest that performance expectancy, social influence, and financial literacy have a positive influence on the intention to use cryptocurrency, while perceived risk has a negative influence. However, the relationship between effort expectancy and the intention to use cryptocurrency was found to be insignificant.
Research Limitation: Our study was conducted in a specific context and may not be generalizable to other contexts with different cultural, economic, and technological backgrounds because Lebanon is going through special conditions financially and economically.
Description:
M.S. -- Faculty of Business Administration and Economics, Notre Dame University, Louaize, 2023; "A thesis submitted in partial fulfillment of the requirements for the degree of the Master of Science in Business Strategy."; Includes bibliographical references (pages 59-64).
Except where otherwise noted, this item's license is described as Attribution-NonCommercial-NoDerivs 3.0 United States