Obama's 2008 campaign : lessons learned and applied in the Lebanese context

Abstract

It was Obama's 2008 brilliant campaign that shed light on the meaning and importance of a consistent political marketing campaign. It proved to have significant effects on people's voting behavior and it inspired many individuals including the author of this study who accordingly sought out answers on one main question: How can Lebanese political entities use the political marketing lessons developed from Obama's 2008 campaign and apply them in the Lebanese Context? The author conducted several interviews and examined various literatures to collect the necessary data and then interpreted them as per her observation, acquired knowledge, and critical thinking. It all resulted in the idea that the key to a successful campaign lies not in the use of social media but in the selection of the right message and the right strategies that reinforce this message.