Eating out of home is becoming more prevalent. The consumption habit, though traditional, is also related to the modernization and transformation of society. Nowadays, it is essential when examining eating out to consider not only the food but also the space and the situation under which consumption takes place. With the growing number of restaurants and competition in the market, the demand for more sophisticated, stimulating, and ambience-rich settings is also increasing. Multiple factors starting from the name, the food served, the service, the price, the atmosphere, and the physical ...