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Browsing FACULTY OF BUSINESS ADMINISTRATION & ECONOMICS by Issue Date

Browsing FACULTY OF BUSINESS ADMINISTRATION & ECONOMICS by Issue Date

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  • Job satisfaction of pharmaceutical sales representatives in Lebanon: an insight into the pharmaceutical industry of Lebanon 
    Mantoufeh, Samer N. (Notre Dame University-Louaize, 2014)
    Purpose: The Pharmaceutical industry in Lebanon, as in other countries worldwide, has been witnessing an exponential growth rate. Pharmaceutical Sales Representatives, being the backbone of the sales departments of Pharmaceutical firms, have been at the highlight of the critique of this study that is intended to examine the motivation factors that are the most influential to their job satisfaction. Design/methodology/approach: The study targeted Pharmacists working as Pharmaceutical Sales Representatives in Lebanon. With the support of the Syndicate of Pharmacists in Lebanon, electronic copies, ...
  • Factors influencing adoption of sustainable consumptive practices of domestic water in Beirut-Mount Lebanon region 
    Hokayem, Rea Boutros (Notre Dame University-Louaize, 2014)
    Purpose - Transition to a green economy in the Lebanese water sector requires a paradigm shift from the current embedded practices in the society. The aim of this thesis is to provide valuable information to policy makers on the Lebanese consumer's awareness, current practices and they key factors that affect their willingness to engage in water conserving actions. Design/methodology/approach - A survey was conducted to examine current water consumption practices, behaviors and key drivers of water conservation intentions of Beirut-Mount Lebanon residents. Findings - The findings showed ...
  • Online marketing : implications for nonprofit NGOs in the education sector of Lebanon : case study : Paradis d'enfants elementary school 
    Apikian, Gacia (Notre Dame University-Louaize, 2014)
    Purpose - This thesis attempts to explore the effect of online marketing for nonprofit nongovernmental organizations in Lebanon in the education sector. It also serves to investigate whether online marketing is an effective means of communication with target audiences to increase positive perception, awareness, volunteerism and donations. Design/methodology/approach - The researcher undertook a case study on Paradis d'Enfants, a nonprofit nongovernmental association of primary schools. The researcher conducted an interview, online and offline questionnaires, and reviewed online analytics to ...
  • The relationship between the risk factors present in Iraq and leadership style, time, budget, and performance : case of Sima Baghdad 
    Saliba, Rachel Peter (Notre Dame University-Louaize, 2014)
    Purpose: This study has two main purposes. The first is to identify what is the prevalent leadership style at Sima Baghdad and the most effective leadership style in a high-risk environment. The second is to recognize if there is a relationship between the effect of each risk factor on time, budget, and performance. Design/methodology/approach: Participants of this study are employees at Sima Baghdad holding managerial positions (except administrative positions) and/or have a leadership role on site. The study used a quantitative descriptive approach as well as Spearman's Row to accept ...
  • Forecasting exchange rates procedures: artificial intelligence or statistical techniques? 
    Semaan, David Younan (Notre Dame University-Louaize, 2014)
    Purpose - The purpose of this study is to demonstrate the power of Artificial Intelligence, specifically ANN, in forecasting exchange rates, and comparing the results to the statistical techniques' results. Design/methodology/approach - The purpose of this research is to compare between these two techniques, thus to find out which one is more accurate. Considering the fact that a slight difference among exchange rates influences business and trading, it is crucial to accurately predict exchange rates. The research will take the Euro Dollar exchange rate as a working example, although the ...
  • The audit expectation gap in the Lebanese commercial banking sector 
    Lara Nabil, Ghafary (Notre Dame University-Louaize, 2014)
    Purpose - The purpose of this thesis is to attempt to investigate the potential existence of an Audit Expectation Gap (AEG) in the Lebanese Commercial Banking Sector and assess the understanding of bank employees of the standards of internal audit as promulgated by both the Institute of Internal Audit and the Lebanese Central Bank. Design/methodology/approach - Deductive in nature, this thesis uses a questionnaire survey to examine the existence of a significant AEG in different areas of audit. Findings - The thesis finds evidence that an AEG exists in the areas of fraud detection and ...
  • Correlation and causation between tourism development and economic growth in Lebanon 
    Samara, Nisrine I. (Notre Dame University-Louaize, 2014)
    The purpose of this thesis is to study the direction of the causality between tourism development and economic growth in Lebanon, and to investigate the existence of a long-run relationship between the two variables. In order to reach our objectives, we estimate a Vector Auto Regression model and apply the Granger causality test. Our findings suggest a unidirectional causality running from economic growth to tourism development thus support the Growth Led Tourism hypothesis. They also identify a positive relationship in the short-run between tourism development and economic growth, and the impulse ...
  • Factors influencing SME adoption of cloud computing by decision makers in Lebanon 
    Zgheib, Bouchra (Notre Dame University-Louaize, 2014)
    Purpose - The study provides the vendors with insights on the cloud adoption patterns as well as the perceived barriers of SMEs cloud adoption in Lebanon which may influence the technology. Cloud computing allows you to access software anywhere via the internet instead of from your hard drive or your local computer network. Design/methodology/approach - A survey was conducted to understand Lebanese SMEs decision makers' perceptions that impact their willingness towards adopting cloud computing technology. Findings —The findings showed that educational level, type of organization and numbers ...
  • The Lebanese business case for green economy and corporate social responsibility and a CSR decision making model 
    El Haddad, Pierre (Notre Dame University-Louaize, 2014)
    Purpose - This paper has two purposes; attempting to identify a CSR decision making model and exploring the perception of Lebanese business leaders on Green Economy, CSR and their inter-relationships. Design/methodology/approach - Qualitative and Deductive in nature, this paper uses 14 semi-structured and the thematic analysis framework to describe the perception of Lebanese business leaders in the exploratory study, and to test the developed proposition of the CSR decision making model in the conceptual research. Findings - The findings provide evidence to confirm the CSR decision ...
  • The value of training and development in enhancing employee motivation and job satisfaction: the Kettaneh case 
    Kairouz, Christina (Notre Dame University-Louaize, 2015)
    Purpose -- the purpose of this thesis is to study and analyze the value of training and development with regards to the satisfaction and motivation of employees. Furthermore, this thesis tends to shed light on Kettaneh Company and better understand whether the training performed in this company is important and successful in enhancing the employees’ their performance and satisfaction. Design/methodology/approach -- in this thesis, the qualitative and quantitative approaches are used in presenting and analyzing the data. Primary data from a questionnaire and unstructured interviews was collected ...
  • Training and job satisfaction attributes : the case of Cimenterie Nationale S.A.L 
    Tangoukian, Antranig (Notre Dame University-Louaize, 2015)
    Purpose: this research attempts to investigate the perception of Cimenterie Nationale’s S.A.L employees about four different categories of training attributes (quality of training, benefits, personal commitment and level of satisfaction) and to examine the existence of potential variation of perception with respect to demographic variables, such as age, education level and years of work experience of the different respondents. Design/methodology/approach: this research is a case study using multimethodological approach for data gathering, with qualitative and quantitative tools. The philosophical ...
  • Hospitality crisis management practices : the case of Lebanese luxury hotels using an importance-performance analysis 
    Chahine, Mark (Notre Dame University-Louaize, 2015)
    Purpose: This paper aims to evaluate manager’s beliefs of what actions or practices are important during a crisis, and to evaluate their actions to test for the consistency between beliefs and performance in Lebanon. This will help assess how managers categorize diverse practices to formulate their crisis management beliefs and actions in hotels in Lebanon. Design/methodology/approach: the methodology applied used the quantitative approach of a positivist ontological and epistemological stance. The model that was employed was that of Importance-performance analysis to evaluate decision makers’ ...
  • The impact of terrorism on crude oil returns and volatility : a case study in the Middle East and Africa 
    Bteich, Marion (Notre Dame University-Louaize, 2015)
    Purpose: this study explores the impact of terrorism on daily Brent crude oil returns and volatility. From mid-1987 till end of 2013, we examine how successful terrorist attacks with high and low intensity and carried out in the most oil-dependent Middle Eastern and African countries affect Brent dynamics. We also investigate the degree to which attacks against oil businesses and facilities play a role in altering Brent returns and affecting their fluctuations. Design/methodology/approach: we gathered from the Global Terrorism Database (GTD) all the daily terrorist attacks performed against ...
  • Ranking commercial banks in Lebanon : application of multiple approaches 
    Ghasb Salem, Chantal (Notre Dame University-Louaize, 2015)
    Purpose: The thesis will try the measure the efficiency of Lebanese banks, to rank and rate them using multiple approaches and taking into considerations the effect of bank size. The main objective is to compare the efficiency score to the actual ranking to see if there is any discrepancy and to see if the performance of large banks is better than that of unlisted banks. Design/ methodology/ approach: only top ten Lebanese banks are included in this thesis due to scarcity of information. Data for the study cover the period from 2008 to 2012. For the analysis and ranking of banks ‘efficiency, ...
  • An empirical investigation of the volatility spillovers among agricultural commodity markets around news surprises 
    Nehme, Tamara (Notre Dame University-Louaize, 2015)
    Purpose -- the objective of this thesis is to empirically test the level of interdependence across commodity markets in terms of return volatility spillover, namely, corn, wheat, soybeans and soybeans oil, and to uncover the impact of macroeconomic announcements on the measurement of integration among those commodities. This will help us to investigate the extent to which different agricultural commodities can be considered as an asset class and to determine whether portfolio diversification across different agricultural commodities can still lead to risk reduction benefits, in light of the ...
  • Measurement of the efficiency of Lebanese commercial banks using data envelopment analysis 
    Chukri, Joelle (Notre Dame University-Louaize, 2015)
    Purpose -- The banking sector is the backbone of the backbone of the Lebanese economy, and Lebanese banks hold over half of the public debt. Therefore it is critical to periodically assess their efficiency and profitability. Failure to do so could lead the country to a debt crisis or even bankruptcy. The purpose of this study is the measure the efficiently and productivity of 24 Lebanese commercial banks in 2008, 2011 and 2013. Design/ methodology/ approach -- To measure relative efficiency, the study employed three data Envelopment analysis (DEA) models which are the CCR, BCC and A&P. the ...
  • Individual factors and working conditions affecting employee retention : the case of Lebanese insurance companies 
    Nammour, Joe (Notre Dame University-Louaize, 2015)
    Purpose: the objective of this study was to analyze the individual and work factors that influence employee retention in the Lebanese insurance companies by reviewing the managers’ and employees’ perspectives. Design/methodology/approach: the information of this analysis was obtained through exploratory interviews and analyzed questionnaire results using the coding system and the Statistical Package for Social Sciences. Findings: the results of the study support the predicting factors (individual and job related) mentioned in the research. The analysis showed that gender, marital status, ...
  • Breaking through the glass ceiling : a case study of women in three institutions of higher education in Lebanon 
    Bitar-Karkafi, Catherine Georges (Notre Dame University-Louaize, 2015)
    Purpose -- the purpose of this study is to explore the barriers that hinder women’s advancement to leadership positions in higher education institutions in Lebanon, based on the perception of female academics in three prestigious universities that follow the American system in Lebanon. Design/methodology/approach -- the research is qualitative. The literature review and face to face semi-structured interview are adopted to have a holistic understanding of the glass ceiling type barriers in academia. The in-depth semi-structured interviews are conducted with 34 academic women who have different ...
  • The effect of the switching costs on the customer retention : mobile telecom industry in Lebanon 
    Abdallah, Elie (Notre Dame University-Louaize, 2016)
    Purpose -- The purpose of this paper is to explore the structure of switching costs in the Lebanese telecommunication market and investigate its impact on the customer retention taking into consideration the customer attributes that might impact these constructs. Design/methodology/approach -- A post- positivist philosophical position and a deductive reasoning approach were adopted through this research. A mixed method was implemented including a qualitative study using a semi-structured interview technique on one of the two telecommunication operators in Lebanon in order to facilitate a ...
  • The impact of bank liquidity on the lebanese banks' risk taking behavior 
    Karam, Iline (Notre Dame University-Louaize, 2016)
    Purpose - This paper aims at investigating the impact of bank liquidity on the risk-taking behavior of the Lebanese commercial banks. Methodology - To achieve this objective, this study considers the impact of seven variables, namely, liquidity, size, capital, profitability, loan ratio, efficiency and revenue diversification by using a panel data of audited financial statement of Lebanese commercial banks for the period from 2008 to 2015. Three models were tested depending on the definition of risk and eight hypotheses were investigated using the fixed effect model. Findings - Empirical ...

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