This study explores techniques used by Lebanese financial managers to evaluate capital budgeting projects. This study investigates whether Lebanese managers use sophisticated and efficient capital budgeting techniques when making their decision to either accept or reject projects. The main hypothesis states that Lebanese managers are using sophisticated and efficient capital budgeting techniques. Data was collected through a questionnaire distributed to 45 Lebanese firms. Only 30 firms were taken into consideration since the other questionnaires were not completed. A frequency analysis was ...

The explosive growth of wireless as a communication medium offering exciting new business opportunities and demanding that wireless become a new channel of the marketing Communication mix. A study of the technology of the interactive television will be interesting because it helps researchers to understand the contribution of a new information technology for doing business. The aim of this thesis is to gain a better understanding of how companies use interactive television in doing business. I will study the advantages and disadvantages of the interactive television and recommend its implementation ...

Purpose - This research attempts to assess the perceived impact communication has on job prospects in Lebanon utilizing the theories of persuasive communication, heuristic-systematic processing, and halo effect. The topic is studied from both the job interviewer and the job interviewee's perspectives, for it focuses on communication during job interviews. Design/methodology/approach - Deductive in nature, this paper uses descriptive and inferential statistical methods. In order to collect data from both parties involved in job interviews, survey questionnaires targeting job interviewees are ...

This thesis presents the important role of the foreign banks in Lebanon during the war and after the war until mid of year 2000. In spite of the significant role and the high customer perception of the foreign banks, their role has deteriorated due to high competition in the banking sector. Mergers and acquisitions within the local banks has created some giant banks, which are making the competition tough and pushing the sector few steps ahead, at the same time surviving as local bank in the market has become questionable for some banks. Alternatively, other foreign banks have arrived to the ...

The objective of this study is to determine the major factors influencing consumer behavior in the Lebanese restaurant sector while also examining the application of certain tools used in sensory marketing such as music, scents and colors. Sensory marketing is a a new trend gaining great attention in the marketing field, it uses various tool to tackle consumers’ five senses thus influencing their behavior and perception of a brand. The goal is to achieve brand awareness, differentiation and loyalty. To achieve the research objectives a quantitative research was prepared. A questionnaire was ...

Purpose – The purpose of this research is to explore the factors that influence the Lebanese consumers' perception regarding the c-banking services and to segment and profile the users using the retrieved factors. Design/methodology/approach – A post-positivist epistemology and a deductive reasoning approach were adopted in this research. An online survey was administrated and 323 responses were collected. A factor analysis, regression analysis tests, non-parametric tests and a cluster analysis test were performed using Excel, SPSS, and EViews. Findings – The qualitative findings of this ...

The purpose of this thesis is to study the direction of the causality between tourism development and economic growth in Lebanon, and to investigate the existence of a long-run relationship between the two variables. In order to reach our objectives, we estimate a Vector Auto Regression model and apply the Granger causality test. Our findings suggest a unidirectional causality running from economic growth to tourism development thus support the Growth Led Tourism hypothesis. They also identify a positive relationship in the short-run between tourism development and economic growth, and the impulse ...

Firms attempting to seize new business opportunities for growth through foreign market investments often face complex strategic decisions. The complex international environment is affected by diverse variables, creating risks that are not encountered in the domestic market. This study investigates both country-specific and market-specific factors that should he studied before the expansion strategy is implemented, and formulates a risk assessment and decision making model, applied to the Middle East region in particular. Thus the research hypothesis states the following: This model provides ...

The fashion retail industry in the Middle East region is drastically expanding in most of the countries of the region with a great variety of international brands opening. The purpose of this thesis is to study the level of customer satisfaction in the region and try to design a complete training system to maximize customer satisfaction by optimizing customer service. Establishing such a system might be hard to design, yet succeeding in such initiative might allow retailers to gain an important competitive edge in times of sever competition and great expansion. The problem is that the customer ...